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#NAISAC On Demand: Admissions – Day 2

Welcome, admission and enrollment colleagues! 

Now you can benefit from must-know insights and trends even if you couldn’t attend the 2016 NAIS Annual Conference in late February. #NAISAC On Demand: Admissions gives you instant access to relevant conference sessions and NAIS resources at your convenience.

Thanks to the Association of Independent School Admission Professionals (AISAP) for help with this project. For each #NAISAC On Demand: Admissions session, AISAP Executive Director Janice Crampton synthesizes key takeaways and follows up with the presenters for questions and comments.

Help us improve and expand #NAISAC On Demand to make it more valuable for you. Please fill out our quick, five-minute survey now.


Session 1

The Emerging Conversation: Online Reviews of Independent Schools

Ketan Gajria, The Cambridge Institute of International Education, Rebecca Bresee, Hampton Roads Academy, (VA); Patti Georgevich, Consultant

Online reviews are a critical source of brand image on sites from Yelp to Amazon, but have been given less attention by independent schools., message boards, and chat groups are emerging as conversation hubs domestically and for international parents with less access to information. Join a Headmaster and PR and international admissions experts to discuss case studies and strategies to manage your institution’s image.

Key takeaways from the session:

Additional NAIS resources on Admissions and Marketing (member login required):



Session 2

Institutional Research: Getting Our Data to Talk and Our Community to Listen  

Mariel Triggs, Eric Temple, Colleen Nyeggen, Randy Barnett, Lick-Wilmerding High School, (CA) 

Lick-Wilmerding High School continues to evolve in its use of institutional research to reveal our school’s identity and its ability to fulfill its mission, informing decisions at all levels. Learn how we form strategic data research groups, train faculty, staff, and admin to use data, and leverage our community’s diverse perspectives to analyze data, ultimately allowing us to ask and answer more compelling, mission-driven questions.

Key takeaways from the session:

Additional NAIS resources on admissions data (member login required):



Session 3

Recruiting Chinese Applicants: Understanding Mindset, Challenges, and Engagement

Nicki Fung, Vericant; Jennifer Welch, Thayer Academy, (MA); Christine Chapman, Independent Education Consultant

As the numbers of Chinese applicants increase, admissions offices will need to develop new strategies and tactics to manage this cohort effectively. Join us as we explore differences between the Chinese and US education systems; discuss the mindset of Chinese parents and applicants; examine challenges families and schools face; and share best admission office practices for developing engagement and increasing yield, with real examples.

Key takeaways from the session:

Additional NAIS resources on DASL (member login required):



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