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One-Hour Workshops: Block 2

Block 2Thursday 11:15 AM - 12:15 PM
  • Communications and Advancement
    • Does Your Market Value Your Values? Aligning Your School’s Brand with Its Identity

      340

      NAIS Virtual Pass Audio

      Although the relevance of your mission, values, and vision statements is usually self-evident to school insiders, too often the way you translate these core ideas leaves prospective families baffled, bored, or — worse — convinced you’re something you’re not! Learn tips from one school that strengthened its value proposition and reframed its “artsy, LD school” reputation while remaining steadfastly grounded in timeless values.
      Presented ByTiffany Hendryx, Firebrand for Education; Sharon Klein, St. George's School of Montreal (Canada)
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      TrackCommunications and Advancement
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      ExploreHow can my school simultaneously communicate its values and its value proposition — especially if we’re already incorrectly understood by our market? How can we avoid sound-alike, ubiquitous, jargon-filled, co-opted, or stereotype-reinforcing language and imagery in our messaging? How can my school use its founding principles to frame and invigorate current admissions, development, and other marketing campaigns in ways that are both timeless and timely?
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    • Five Top Priorities for an Independent School Communicator

      322/323

      In this interactive session, a veteran of 20 years in independent school communications will attempt to boil down his wisdom into five top recommendations for anyone working in this field. How many will involve websites? Indeed, how many will involve formal communications such as magazines, websites, and viewbooks at all? Come with your own list of five and see how they compare to the presenter’s recommendations.
      Presented ByMark Neustadt, Neustadt Creative Marketing
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      TrackCommunications and Advancement
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      Explore How should I set my priorities as someone in charge of communications at an independent school? What tips can I get for better doing my job? What advice can I get for improving my school's website?
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    • Keepin’ It Real: Rewards and Risks of Using Authentic Voices in Marketing Independent Schools

      326

      Consumers love companies that are “authentic.” So what does that mean for independent schools? Learn how two communications directors highlighted the authentic voices of students, faculty, and alumni on their new websites. You will learn marketing best practices, hear how to deal with the challenges of combining authenticity with strategy, and get tips on how to use real voices of community members to convey what is unique about your school.
      Presented ByAmanda Darling, Lakeside School (WA); Joanna Gilman, Thayer Academy (MA)
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      TrackCommunications and Advancement
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      Explore Why and how should I use authentic voices from students and faculty in marketing materials, including websites, social media, and print publications? Why does it pay to be strategic when planning your marketing and communications projects for the year – and what does that strategy looking like in a finished product? As you move through the steps of a successful website design process, how do you incorporate and highlight authentic voices?
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    • Planning a Capital Campaign: Are Your Trustees Ready to Take the Lead?

      336

      NAIS Virtual Pass Audio

      Before you begin a capital campaign, look carefully at your board of trustees. Are there major donor prospects and potential campaign leaders on your board? Have you done recent strategic planning? Will your trustees help to cultivate and to steward top donors? And will all of your trustees be the first to give? What can you do if your board is not ready to take the lead in fundraising? Come to discuss these questions and to share your experiences.
      Presented ByHelen Colson, Helen Colson Development Associates; Anne Seltzer, Development Strategies
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      TrackCommunications and Advancement
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      ExploreHow should the board get ready for a capital campaign? What are the trustees' most important responsibilities during a capital campaign?  What strategies can you use if the board is not yet ready to take the lead?
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    • Ready, Action! Making Video the Best Tool in Your Kit

      Hilton: Billie Holiday 2

      Images elicit seven times the online engagement that text does — and video does seven times that. The tools have gotten easier and more accessible, but many schools still struggle to produce quality videos that draw viewers in. Learn what to buy, how to use it, and basic principles of filmcraft which will take your video game to a new level.
      Presented ByAdam Olenn, Moses Brown School (RI)
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      TrackCommunications and Advancement
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      Explore How do I structure a video so people will watch to the end? How do I make it look professional? I made a good video–now what do I do with it?
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    • Your School’s Mission and Values: How to Use Them to Attract a Wider Pool of Applicants

      Hilton: Billie Holiday 3

      Whether you realize it or not, your school’s values link directly to your mission — and also to your school’s brand. In this interactive session, you will learn how two very different schools each successfully used their values to create a brand and admission campaign to attract new families. You’ll leave smarter about school branding; clearer on how your mission, values, and brand are linked; and practiced in a powerful new way of describing your school.
      Presented ByDan Glass, Brandeis School of San Francisco (CA); Trent Nutting, Marin Academy (CA); Jennie Winton and Zach Hochstad, Mission Minded
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      TrackCommunications and Advancement
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      ExploreWhy should my school care about its brand, and how would a stronger brand support admissions and advancement? Since my school already has a mission, why do I need a brand, and what’s the difference? How can I use my school’s values and mission to more efficiently attract a wider and more diverse pool of applicants?
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  • Governance
    • Best Practices for Mission-Based Risk Management

      330

      What are the best ways for administrators and boards to serve the school's mission as they navigate risks? Proactive risk management requires teamwork among administrators, boards, and outside professionals. Using case studies, this interactive workshop will identify potential pitfalls that are unique to the school setting. It will provide practical methods for managing risks in a way that advances your mission.
      Presented ByGeoffrey Genth, Kramon & Graham, P.A; Penny Evins, St. Paul's School for Girls (MD); Clifford Lull, former board chair of St. Paul's School for Girls (MD); Michael Young, SC&H Group
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      TrackGovernance
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      Explore When should school heads call the lawyer, the board chair, the PR specialist, and when should they call it a day? What are the pitfalls that are unique to the school setting and that should be seen and steered clear of to manage risk and advance mission? What methods are most important to school administrators and board members in fulfilling their roles in managing risk in a way that advances mission?
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    • Healthy Head of School Transitions for Small Schools

      344

      NAIS Virtual Pass Audio

      The recent head of school transition at Maple Street School went exceptionally smoothly, and this was by no means an accident. It was a result of clear forethought, careful planning, timely communication with everyone involved with or affected by the transition, as well as a set of common goals for all. Find out how Maple Street has set itself up for success heading into the next chapter of its life.
      Presented ByJeffrey Barclay, Amy Panitz, and Fanning Hearon, Maple Street School (VT); Fran M. Bisselle, Hathaway Brown School (OH)
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      TrackGovernance
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      ExploreHow does our new head of school get integrated into our community? How is communication and a plan of action facilitated between the new head and board? Who should be involved with the head's transition and goal setting?
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    • How to Find and Keep an Exceptional Board Chair (or Mentor a Poor One)

      338

      NAIS Virtual Pass Audio

      Most board chairs are loyal, embrace the partnership with the head, build consensus on their boards, and bring passion and time to the position (and money to the school). How does a head (along with the nominating committee) find and encourage a capable chair to serve or continue to serve? And how does a head or board handle a chair either unwilling or unable to learn the role? Both heads and chairs will find the true case studies used in this session enlightening.
      Presented ByJohn Littleford, Littleford & Associates
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      TrackGovernance
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      Explore What options does a board have when it inherits or elects a board chair who does not live up to expectations or performs poorly in a crisis?  What does the head do in this awkward and serious situation? When it finds a “gem” how do the board and head entice them to stay in the role for as long as possible?
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    • Thriving or Barely Surviving? Strategies for School Board Success

      339

      NAIS Virtual Pass Audio

      Why do some boards seem to flourish and others seem to flounder? This session will walk through steps for building a more diversified board and address best practices for focusing on the long-term health and sustainability of your school. Topics include brand member skill sets, strategic planning, and fundraising.
      Presented ByDavid Schriver, Ellin & Tucker
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      TrackGovernance
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      Explore How do you assemble an independent school board with a focus on strategic diversification of members and trustees? What strategies will ensure that all board members take seriously their responsibility to give back financially and introduce the school to new financial partners in the community? What key functions should boards do to help make the school financially sound and viable for the long-term?
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  • Leadership Development
    • Aligning Professional Development With Your School's Mission

      329

      This session tells how to balance the interests of your faculty with the mission of your school while getting the biggest bang for your professional development buck. You will discover ways to leverage the experts in your own building; find sources of outside experts and nontraditional “unconferences”; and take advantage of teacher coaching, action research, professional learning networks, online groups, and more. Throughout, the emphasis will be on prioritizing professional growth plans based on the mission, vision, and goals of your school.
      Presented ByLiz Davis, Synapse School (CA); Kimberly Sivick, professional development consultant; Karen Blumberg, The Brearly School (NY)
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      TrackLeadership Development
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      Explore How does your school's mission support your professional development plan? What types of professional development opportunities match your  school’s mission to your faculty’s needs? How does a school leverage the “experts” in the building?
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    • Beyond the Mission: Inspiring and Igniting the Brand Promise

      307

      See how authentic and compelling stories can further your efforts to fulfill your school's mission while celebrating and promoting your brand promise. Presenters will share how stories about "Mission Moments" promoted their school brand and became integral parts of the school's family events, faculty meetings, electronic and print communication, social media promotion, and admission events. Learn new and engaging multimedia presentation skills to tell your own story.
      Presented ByRaymond Yu and Joe Silvestri, The Blake School (MN)
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      TrackLeadership Development
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      ExploreIn what specific ways do we further our school mission and fulfill our brand promise? In what authentic and compelling ways do I describe my school to someone who knows nothing about it? If a well-told story is told from multiple perspectives, then where do I begin to capture community stories?
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    • Breaking the Mold: 21st Century Best Practices for Women Leaders

      337

      NAIS Virtual Pass Audio

      The most recent NAIS statistics show that women continue to be underrepresented in headship positions. Be a part of a working session that invites both conversation and examination. Build a deeper understanding of the variables at the intersection of gender and culture in independent school leadership.
      Presented ByAmada Torres, NAIS; Susan Feibelman, educational consultant; Gillian Goodman, Greensboro Day School (NC); Tekakwitha Pernambuco-Wise, Sea Crest School (CA); Laura Blackburn Reed, North Carolina Association of Independent Schools
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      TrackLeadership Development
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      Explore If we are committed to developing an equitable and inclusive leadership model, what are the principles of best practice that would guide our efforts? What are the five-year benchmarks we are prepared to set that will move us closer to increasing the number of women (women of color and white women) leading our schools? What are the metrics that we should use to measure our progress?
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    • Collaborative Leadership in Action: The Value of Sharing Leadership Roles at Your School

      319/320

      Leadership positions have traditionally been the role of one person. Come hear how The Boys’ Latin School reorganized its divisional leadership structure through a collaborative leadership model. The head of school and the two co-heads of the upper school will discuss the rationale, benefits, and implementation of this leadership model and how it might apply at your school for a number of leadership positions.
      Presented ByCharles Franklin, Brian Mitchell, and Christopher Post, The Boys' Latin School of Maryland (MD)
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      TrackLeadership Development
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      Explore What are the benefits of sharing a leadership position between two people? How can this principle of shared leadership be applied at a variety of administrative levels? What impact does a successful collaborative leadership relationship have on school culture?
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    • Critical Decisions

      321

      School leaders are often confronted with difficult decisions — ones that can divide a community. This participatory session will address questions such as, Why are some decisions so difficult? What are the different types of difficult decisions in schools? Where can a school leader turn for help in making difficult decisions? What are the various methods for addressing difficulty?
      Presented ByGary Niels and Maura Farrell, Winchester Thurston School (PA)
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      TrackLeadership Development
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      Explore What is my leadership style? How can I strengthen my position as a school leader by addressing difficult decisions? What new methods of addressing difficult decisions could be useful?
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    • Drug and Alcohol Programs: What’s Legal, What’s Not, What’s Hot?

      341

      NAIS Virtual Pass Audio

      Schools have done a good job teaching students about the perils of drug and alcohol use. Unfortunately, schools often learn the hard way that their efforts to dismiss employees or students for drug violations may not hold up in court. As the issues become more complicated, this session will help your school understand the best practices for managing a good drug and alcohol program.
      Presented BySuzanne Bogdan, Fisher & Phillips, LLP; Jayme Karolyi, The Shipley School (PA)
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      TrackLeadership Development
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      Explore What types of provisions should be in a school’s drug and alcohol policy?  Is it legal to prohibit an employee from having marijuana in their system in a state where marijuana is legal? What steps does a school need to take to ensure that a dismissal will be upheld?
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    • From Trend to Traction

      Hilton: Billie Holiday 4

      Schools are continually looking to improve, innovate, and initiate new ideas and programs, which are driven by a blend of mission, aspirations, and financial realities. Managing change requires a combination of creative leadership, effective networking, resource allocation, and faculty and board support. Learn from the experiences of school professionals who’ve worked mission-aligned initiatives through from inspiration to reality.
      Presented ByMichael Nachbar, Global Online Academy (WA); Monique DeVane, The College Preparatory School (CA)
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      TrackLeadership Development
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      Explore How do you know when an initiative will stick? How do you engage your school’s various constituencies in moving from trend to traction? How do you sustain momentum for a new venture over the long term?
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    • How International Is Your School?

      301/302

      The staggering growth in international student enrollment at NAIS schools shows no sign of abating. The implications for mission and bottom line are significant, providing both challenges and extraordinary opportunities for the independent school community. Explore enrollment trends and engage in a discussion of what it means to be an “international” school.
      Presented ByIoana Wheeler, NAIS; Aimee Gruber, The Enrollment Management Association
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      TrackLeadership Development
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      Explore What are the strategic implications of a growing international student population? How can schools promote an environment that enhances positive interaction between domestic and international students? Why is an “international” school an asset in today’s competitive market?
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  • Management
    • Addressing Culture Shock: Strategies for a Welcoming Campus

      328

      International students bring a rich array of cultural backgrounds, perspectives, and languages while also reflecting the increasingly diverse world we live in. Their journey, however, is not without its difficulties, from pre-arrival anxieties to adjusting to a new academic system and cultural expectations. This presentation addresses the myriad challenges involved in helping international students fully engage in the community.
      Presented BySteve McManus, Friends School of Baltimore (MD); George Boyar, Shearwater; Kevin Allen-Nash, Lake Mary Preparatory School (FL)
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      TrackManagement
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      Explore How are other independent schools approaching international student support for students from diverse backgrounds? How can I help international students reduce culture shock, feel at home on campus, and become more engaged members of my school community? How can I increase the number of cross-cultural friendships on campus?
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    • Eyes Wide Open: Fearless Institutional Risk Management

      345/346

      NAIS Virtual Pass Audio

      Does thinking about every one of your school's risks keep you up at night? It doesn't have to. NAIS and United Educators teamed up to survey schools and identify the best, most manageable, and most easily implemented and sustained institutional risk management techniques. Join this conversation to hear the results of the survey and practical approaches to risk management that suit even the small schools.
      Presented ByDebra Wilson, NAIS; Constance Neary, United Educators Insurance Risk Retention Group
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      TrackManagement
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      Explore What are the results of the NAIS and United Educators study? How do you manage risk in a school that is not hugely resourced? How do you maintain that management going forward?
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    • It's Here Again, But Are You Ready? Navigating the Independent School Hiring Season

      324/325

      A well-crafted hiring strategy is critical to ensuring your school has the best possible faculty. Careful planning can mean the difference between a faculty that shines and one that has you tossing and turning at night. Hear from experienced educators and recruiters what works and what doesn’t. From establishing timelines to determining the role of the search committee, every step matters.
      Presented ByLisa Lovering and Abby Glover, Educator's Ally; Jennifer Zaccara, The Nightingale-Bamford School (NY); Jim Reynolds, The Browning School (NY); Roberto D’Erizans, The American School of Sao Paulo (Brazil)
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      TrackManagement
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      ExploreWhat is the best way to ensure that your candidate pool is as diverse as possible? Search committees: what works, what doesn’t? What are the top three pitfalls to avoid that will be sure to derail your search process?
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    • Navigating the Wage and Hour Maze: What Independent Schools Really Need to Know

      347/348

      The possible doubling of the minimum salary requirement for exempt employees and increased scrutiny on wage and hour compliance are hot topics in the business world, but what do these developments mean for independent schools? This session will explore the new Department of Labor exemption regulations that were scheduled to take effect December 1, 2016, as well as other hot wage and hour topics, such as rules affecting independent contractors and volunteers.
      Presented ByKathleen McLeod Caminiti, Fisher & Phillips, LLP; Raye Jean Leastman, Oak Knoll School of the Holy Child (NJ)
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      TrackManagement
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      ExploreWhat are the DOL requirement for exempt employees and how do they impact independent schools? What are the most frequent (and costly) mistakes that schools make in the wage and hour arena and how can you prevent them? What are the most important wage and hour compliance tips for independent schools?
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    • School Safety: Security and Space on the Independent School Campus

      Hilton: Billie Holiday 1

      How does your school determine an "adequate" level of security? This session will focus on how a collaborative, multi-disciplinary approach can provide answers that will help to ensure the safety of your campus community. You will also explore ways in which the design of the physical building and campus environment can help to create more secure school settings.
      Presented ByWalter Kneis, NK Architects; David McCann, Wivenhoe Management Group
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      TrackManagement
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      Explore What types of security challenges are common amongst and unique to many independent school campuses, and what are some strategies that can be employed to establish an appropriate balance between security, functionality, and convenience? What are the determining factors in defining an "adequate level of security"? How can a Security Vulnerability Assessment identify areas of physical and operational concern, aid in prioritizing needs, reduce legal exposure, and identify functional, cost-effective solutions?
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    • Technology at Your Service: Building a Mission-Driven Technology Department

      343

      NAIS Virtual Pass Audio

      All too often, technology decisions are focused on efficient management rather than mission-aligned educational objectives. In this session, you will learn how to engage the technology staff in focusing decision making on the mission of the school while supporting what is best for teaching and learning. Come explore how to build a mission-driven technology department that aligns with your school’s core values.
      Presented BySarah Hanawald, Association of Technology Leaders in Independent Schools; Jennifer Carey, Ransom Everglades School (FL); Kelsey Vrooman, NAIS
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      TrackManagement
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      Explore What techniques help leaders make the mission of the school central to the work of the entire technology staff? What kind of support and programming can help build a stronger sense of mission in non-academic staff? What outcomes improve at a school when the technology staff is mission-driven?
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    • The Smart Money: Designing a School Budget to Get the Most for Your School Dollar

      314

      In this hands-on workshop, you'll take a deep dive into the math of school resource allocation. You will learn innovative financial strategies and how to apply concepts to your own school context. Topics include getting a grip on rising costs; gauging value for programs and courses; paying good teachers well amid cost constraints; personalizing education without breaking the bank; and making costs part of everyone’s agenda.
      Presented ByMarguerite Roza, Georgetown University
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      TrackManagement
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      Explore How can school leaders help keep escalating costs in check and ensure their school’s financial model remains viable in the future? Why does understanding per unit of everything matter? What can school leaders do to better leverage the dollars they do have to do the most for their students?
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  • The Classroom Experience
    • Bridges Baltimore: Transformative Outreach and Service Learning Experiences

      315

      Come learn about an innovative, year-round service learning program that supports Baltimore public school students and provides transformational learning experiences for private school students. Get practical advice about how to build a similar program at your own schools by hearing from the program directors as well as public and private school students currently in the program.
      Presented ByNed Harris, Gilman School (MD); Robert Paymer, St. Paul's School (MD)
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      TrackThe Classroom Experience
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      Explore What are the most important components of meaningful service learning experiences? What are the challenges and opportunities for independent schools in establishing connections with local public schools? What must independent schools do to support a program like Bridges Baltimore?
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    • Building an Innovator Mindset by Blending Social-Emotional Learning with Academics

      318

      Synapse School’s mission rests on three pillars: social-emotional learning (SEL), academics, and innovation. Our project-based curriculum integrates these pillars to help us develop change makers. We will share how our teaching models help develop interdisciplinary, constructivist curricula. You will learn about practical tools and models that you can use to integrate SEL, innovation, and academics in your school.
      Presented ByStephanie Seto and Noa Mendelevitch, Synapse School (CA)
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      TrackThe Classroom Experience
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      Explore How do Synapse School’s teaching models reflect its mission and vision? How can schools use teaching models for SEL, academics, and innovation to effectively develop a project-based, interdisciplinary, constructivist curriculum? How can you use Synapse’s teaching tools and methods to develop an innovative, interdisciplinary curriculum?
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  • The Student Experience
    • Beyond the Binary: Supporting Transgender and Gender-Expansive Students in Our Schools

      303

      The number of children who come out as transgender or gender expansive has been increasing, and schools are not always prepared to support them and their families. This workshop is an opportunity to engage with a school administrator, a student who came out as transgender during middle school, and the student's family. You'll emerge with a clearer understanding of their partnership and perspectives on how to best support individuals like them.
      Presented ByRachel Kane, Sidwell Friends School (DC); Valerie Stone, Jeff Stone, and Chester Stone, Abington Friends School (PA)
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      TrackThe Student Experience
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      Explore What type of education does a whole community need to best support students who may be transgender or gender expansive? How can schools and families work together effectively as a student is coming out as transgender or gender expansive? What can we learn from the personal experiences of transgender students and families that can inform best practices in supporting those individuals in our school communities?
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    • Engaging in Honest Conversations on Race Through Storytelling

      342

      NAIS Virtual Pass Audio

      After discovering that personal stories within the school community are an untapped treasure, Cambridge School has developed an effective venue for families to share their own life journeys pertaining to racial identity. Hear about Cambridge's experience with storytelling, including how it was developed and implemented, its impact upon ongoing conversations about race, and its potential in other school settings.
      Presented ByJohn Blumenstein and Kaliq Hunter Simms, Cambridge School (MD)
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      TrackThe Student Experience
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      ExploreWhat do we already know about the value of storytelling for shaping the imaginations of children in school communities? How, practically speaking, can the life journeys of families in school communities be told in a way that celebrates the racial diversity and differences that might already exist in school communities? What is the potential for such storytelling as a medium for learning how to talk about race and related issues of social justice and equity?
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    • Kids in Conflict: Solving Problems in a Digital Era Without the Delete Button

      327

      Learn how to facilitate conflict resolution between students by practicing proven, hands-on strategies. Implement strategies that provide a structure for students to identify a conflict, self-advocate, and work to solve problems. This session includes a brief history of one school's program as well as small break-out sessions in which you will role-play various scenarios.
      Presented ByAlissa Abelson and Sara Jo Wayne; Friends School of Minnesota (MN)
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      TrackThe Student Experience
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      Explore How can I foster students’ social development and self confidence amidst conflict? How can I encourage meaningful, authentic, face-to-face verbal communication when conflict arises? How can I create a learning environment where students can resolve conflicts?
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